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David Orchard | Lawyer

Professional photography to elevate personal and company branding

David is a renowned lawyer and businessman with over three decades of experience in international commercial litigation and arbitration.

The brief

David required a range of imagery for this personal branding to improve his online visibility. He wanted professional images for his website, LinkedIn and marketing materials. The themes to convey were trust, expertise and approachability, while also distinguishing himself in a competitive field.

The focus

  • Office environment – Capturing professionalism and interaction with staff.
  • Personal profile – Showcasing David researching legal cases, displaying his expertise and authority.
  • Outdoor location shots – Conveying approachability and confidence.

What were the challenges ?

  • Balancing Formality and Approachability: Ensuring the images conveyed both the David’s professional authority and her personable nature.
  • Time Constraints: The lawyer’s busy schedule required a highly efficient shoot, with minimal disruption to his and his team’s working day.

The results

  • Increased Engagement: The new images have led to a significant increase in LinkedIn profile views and higher engagement across all platforms on social media. David has now launched his own personal website with the content provided.
  • Enhanced Credibility: The polished visuals has helped reinforce credibility and expertise as part of recent marketing campaigns. So much so, another photoshoot is in being planned to support their ongoing marketing requirements.
  • Improved Online Presence: The uniform brand imagery has boosted the brand’s appeal, resulting in longer visitor sessions and more enquiries and conversions.

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