Shmile Dentist Bromley
The brief
Shmile required a range of imagery for a sustained marketing campaign materials. The plan was to use these images primarily for printed materials, such as leaflets and brochures.
The focus
- Office environment – Capturing professionalism and interaction with staff.
- Personal profile – Showcasing David researching legal cases, displaying his expertise and authority.
- Outdoor location shots – Conveying approachability and confidence.
What were the challenges ?
- Lighting – Bright clinical lighting can be harsh and unflattering, requiring careful adjustments or additional lighting setups to create a warm, welcoming atmosphere.
The results
- Increased Engagement and conversions: Our content contributed to a significant increase in enquiries and conversions following a comprehensive marketing campaign. The images brought home the variety of services Shmile have to offer their customers.
- Enhanced Credibility: The perception of dentistry is that it is a cold and unwelcoming space. The warm character and personalities of the staff is transmitted through our imagery.
