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Shmile Dentist Bromley

Brand photography that resonates with your audience

We crafted photos in line with Shmile’s brand identity and showed that they are friendly, approachable and extremely professional in their work.

The brief

Shmile required a range of imagery for a sustained marketing campaign materials. The plan was to use these images primarily for printed materials, such as leaflets and brochures.

The focus

  • Office environment – Capturing professionalism and interaction with staff.
  • Personal profile – Showcasing David researching legal cases, displaying his expertise and authority.
  • Outdoor location shots – Conveying approachability and confidence.

What were the challenges ?

  • Lighting – Bright clinical lighting can be harsh and unflattering, requiring careful adjustments or additional lighting setups to create a warm, welcoming atmosphere.

The results

  • Increased Engagement and conversions: Our content contributed to a significant increase in enquiries and conversions following a comprehensive marketing campaign. The images brought home the variety of services Shmile have to offer their customers.
  • Enhanced Credibility: The perception of dentistry is that it is a cold and unwelcoming space. The warm character and personalities of the staff is transmitted through our imagery.

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