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The Medical Therapy Group | Sports Rehabilitation

Brand images to help boost engagement and sales

The brief

The photos will primarily be used for their website, social media channels, leaflets and brochures.

The aim is to capture the essence of the brand, convey professionalism and create engaging visuals that resonate with their audience.

What were the details?

  • Objective: To create a set of professional images that visually represent The Medical Therapy Group’s expertise, care and personalised approach to medical therapy. The goal is to showcase their services, facilities, and the compassionate care they provide to their clients, emphasising the core values of trust, professionalism, and holistic wellness.

    Core Values to Highlight:

    • Professionalism
    • Compassionate Care
    • Holistic Wellness
    • Trust and Transparency
    • Patient-Centered Approach
  • Patient Interactions:
    • Scene: Photos of therapists engaging with patients during consultations, showing both face-to-face interactions and virtual consultations.
    • Purpose: Emphasize the patient-centered approach and the personalized care provided at the clinic. Capture moments of trust and understanding.
  • Treatment in Action:
    • Scene: Shots of various treatments being administered (e.g., physical therapy, manual therapy, or any specialized treatments offered).
    • Purpose: Showcase the range of services offered, highlighting the professionalism and expertise of the therapists.
  • Patient Journey:
    • Scene: Series of images following a patient’s journey, from the initial consultation to treatment and follow-up care. This could include shots of filling out forms, the consultation process, receiving treatment, and discussing follow-up care.
    • Purpose: Illustrate the comprehensive and continuous care offered by the clinic, reinforcing the clinic’s holistic and patient-focused approach.
  • Consultation and Educational Materials:
    • Scene: Photos of the therapist discussing treatment plans with a patient, using diagrams, models, or digital tools.
    • Purpose: Emphasise the educational aspect of the clinic’s services, showing how they empower patients with knowledge and clear communication.

What were the challenges and how did we overcome them?

Scheduling Conflicts: Coordinating the availability of four clients, the medical staff, and the photographer can be difficult.

Time Management: Each treatment session needs to be timed precisely to avoid delays.

Client Comfort and Privacy: Balancing the need for authentic, candid shots with the clients’ comfort and privacy is crucial.

Communication: Keeping clear and open communication with the medical team, clients and photographer is essential to ensure the shoot flows smoothly and everyone knows what to expect.

Results

With our advanced professional brand photography, we were able to capture the essence of the sports rehabilitation services offered to help convert more customers.

  • Increased Engagement: The new imagery led to a 2x increase in website engagement, with visitors spending more time exploring the services offered alongside printed and word of mouth referrals.
  • Higher Conversion Rates: The improved visual representation of the brand contributed to a 2x increase in customer enquiries and conversions, directly boosting sales.

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